Arik Air, West and Central Africa’s largest commercial airline today unveiled former Miss World, Agbani Darego as its first Brand Ambassador. The formal presentation of Agbani, who won the Miss World beauty pageant in 2001, took place at Arik Air’s head office in Lagos.
Speaking at the unveiling ceremony, Arik Air’s Managing Director, Mr. Chris Ndulue, said the event was a major step in the process of development of Arik as a brand.
“This is one of the many steps we are taking to develop Arik Air to a brand that meets the aspirations of Nigerians. We want to ensure Arik becomes a world class airline that we promised at the commencement of operations in 2006,” Ndulue stressed.
He disclosed that one or two more brand ambassadors would be unveiled soon and gave an insight into what informed the choice of the personalities so chosen. “We have chosen people who have distinguished themselves in their field of endeavour. These are people who have gone outside the shores of Nigeria to prove that they are world beaters. That’s why we are starting with Agbani.”
Agbani, in her response, said she was honoured to be Arik Air’s first ambassador and promised to promote the brand to the best of her ability.
She elaborated: “I’m very excited to be a member of the Arik family. I fly the airline frequently and I must confess that it is unique, and I’m also proud to be part of this experience.”