Assistant Manager, Social Media

Job summary

POSITION TITLE Assistant Manager, Social Media DIVISION Marketing DEPARTMENT Commercial REPORTING TO AVP Marketing

Working relationship

Sales & Marketing, E-commerce, Frequent Flyer Program, Advertising Agency, Customer Relations.

Location

Head Office (Lagos)

Job description

PRIMARY OBJECTIVE

This role will Manage Social Media engagement marketing campaigns and day-to-day online reputation of Arik Air.

PRINCIPAL ACCOUNTABILITIES AND RESPONSIBILITIES

  • Create, curate, and manage all published content (images, video and text).
  • Monitor and respond to users in a “Social” way while cultivating leads and sales.
  • Conduct online advocacy and open stream for cross-promotions.
  • Develop and expand community and/or blogger outreach efforts.
  • Coordinate design (ie: Facebook Timeline cover, Coverage, thumbnails, ads, landing pages, Twitter content, blog) etc. with graphic Designer/External Agency and AVP Marketing.
  • Create and manage promotions and Social ad campaigns.
  • Compile report for management showing results (ROI).
  • Become an ambassador for the Company in Social Media spaces, engaging in dialogue and answering questions where appropriate.
  • Demonstrate ability to map out digitalized marketing strategy and then drive that strategy proven by testing and metrics.
  • Implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
  • Monitor trends in Social Media tools, applications, channels and strategy and make recommendations.
  • Identify threats and opportunities in user generated content surrounding the business. Report notable threats to management.
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
  • Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

PERSON SPECIFICATIONS

  • University degree or HND.
  • Proven social media and digital marketing work experience  (at least 5 years’ experience)
  • Possesses knowledge and experience in the tenets of traditional marketing.
  • Demonstrates creativity and documented immersion in Social Media.
  • Proficient in content marketing application. Experience sourcing and managing content development and publishing.
  • Exhibits the ability to balance the creative side of marketing with analytical side and motivate initiatives to management.
  • Displays in-depth knowledge and understanding of Social Media platforms (Facebook, Twitter, Yelp, Google+, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
  • Maintains excellent writing and language skills.
  • Enjoys a working knowledge of the blogging ecosystem relevant to the Company’s field.
  • Maintains excellent knowledge of SEO and the principles of “Search and Social”.
  • Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and engage through appropriate channels to mitigate issues.
Apply online